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Newjee: Fighting misinformation in the age of AI

January 10, 2025KVA Team

How we're building AI-powered tools to restore trust in information. Introducing Newjee, KVA's answer to the information reliability crisis.

#newjee#venture-building#misinformation#media-intelligence#fact-checking

The Information Crisis

We're drowning in content. Every day, millions of articles, posts, and updates flood our feeds. Some are accurate. Some are misleading. Some are outright false.

The problem isn't just misinformation — it's that distinguishing truth from fiction has become nearly impossible at scale. Traditional fact-checking can't keep up. Human editors are overwhelmed. And now, with generative AI making content creation trivially easy, the flood is becoming a tsunami.

This isn't just a social problem. It's a business problem.

Why Businesses Should Care

Reputation risk is information risk. A false narrative about your company can spread faster than your PR team can respond. By the time you've drafted a statement, the story has already shaped public perception.

Decision-making depends on reliable information. Whether you're tracking market trends, monitoring competitors, or understanding regulatory developments — garbage in means garbage out.

Trust is a competitive advantage. Organizations that can reliably separate signal from noise make better decisions, faster.

Introducing Newjee

Newjee is KVA's answer to the information reliability crisis.

We've built a platform that helps organizations, media companies, and professionals navigate news and information with confidence. Not through human curation alone (which doesn't scale), but through AI-powered verification and analysis.

What Newjee Does

AI-Powered Source Verification

Newjee analyzes news sources, cross-references claims, and evaluates information credibility in real-time. Our systems use advanced NLP and knowledge graph technologies to assess:

  • Source reliability history
  • Claim consistency across multiple outlets
  • Citation patterns and primary source attribution
  • Temporal analysis (how stories evolve and mutate)

Media Intelligence Platform

Track narratives, detect emerging trends, and understand how information spreads across digital ecosystems. Built for journalists, analysts, and strategic communicators who need to understand the information landscape, not just consume it.

Fact-Checking Infrastructure

Automated fact-checking pipelines that support editorial teams, corporate communications, and public affairs professionals. We don't replace human judgment — we augment it with scale and speed.

The Technology Stack

Our approach combines multiple AI techniques:

  • Multi-source analysis: Cross-references claims across hundreds of reliable sources
  • Bias detection: Identifies framing, omissions, and editorial angles
  • Narrative tracking: Maps how stories evolve and spread across media landscapes
  • Credibility scoring: Proprietary algorithms evaluate source reliability and claim confidence

All built on KVA's proprietary AI infrastructure, with European data sovereignty by design.

Who It's For

Media organizations maintaining editorial standards at scale. When you're publishing hundreds of stories daily, automated verification helps catch errors before they go live.

Corporate communications protecting brand reputation through informed response. Know what's being said about you, assess its credibility, and respond appropriately.

Research institutions analyzing information ecosystems. Understand how narratives form, spread, and evolve across digital channels.

Public affairs teams monitoring policy narratives and stakeholder positions. Track what policymakers, competitors, and influencers are saying — and assess the reliability of that information.

The European Advantage

Newjee is built in Europe, for European values.

We believe information reliability is a public good, not just a product opportunity. Our approach emphasizes:

  • Transparency: Users understand how credibility assessments are made
  • Privacy: Data handling compliant with GDPR from day one
  • Accountability: Clear audit trails for all automated decisions
  • Independence: No algorithmic manipulation for engagement or advertising

Why Now

The convergence of several trends makes this the right moment:

  1. Generative AI explosion: Creating convincing fake content is now trivially easy
  2. Trust erosion: Public trust in media and institutions is at historic lows
  3. Information overload: Human curation can't scale to the volume of content being produced
  4. Regulatory attention: Governments worldwide are focusing on platform accountability

Organizations that can reliably assess information quality will have a significant advantage in the coming years.

Get Involved

Newjee is currently in development, with select partners participating in early access.

If you're a media organization, communications team, or research institution interested in information reliability, we'd love to talk.


Newjee is part of KVA's venture building portfolio. Learn more about how we build AI-native ventures or explore our other proprietary products.

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